27.6%
Average click rate for the first unpaid Google result.
Backlinko reported this in its analysis of roughly 4 million search results. A more visible website has more opportunity to be considered.
Broad search research, not plumbing or Google Maps data. This measures clicks, not calls or revenue; today’s results can differ.
Backlinko study · page updated April 2025
97%
Of surveyed consumers read local business reviews.
That is why we pair website and Google listing work with a practical way to ask real customers for honest feedback.
BrightLocal’s 2026 survey of 1,002 U.S. adults. All local business categories, not just plumbers; reading a review is not a booking.
BrightLocal · Local Consumer Review Survey 2026
ILLUSTRATIVE REVENUE, NOT A FORECAST
What could a few more completed jobs be worth?
If your average collected invoice is $500, the math looks like this. $500 is an example, not a claimed plumbing industry average.
- 5 additional jobs / month
- $2,500additional monthly revenue
- 10 additional jobs / month
- $5,000additional monthly revenue
- 20 additional jobs / month
- $10,000additional monthly revenue
Revenue is not profit. For example, five $500 jobs bring in $2,500. If labor, materials, and other direct job costs total $1,500, that leaves $1,000. After the $700 Essentials fee, $300 remains before overhead and taxes. These costs are assumptions too.
Formula: additional completed, paid jobs × average collected invoice. These are hypothetical scenarios, not client results or promised SEO gains. Actual value depends on job mix, costs, capacity, and how many inquiries become paid work. Rankings alone do not establish revenue.
See what each plan includes